Positioning

A cultural collection inspired by the giant panda — Panda and Bamboo, Harmony in Bloom

Key Highlights

Guided by the brand philosophy of “Harmonious and Beautiful China,” this edition blends three cultural icons: the giant panda, traditional Chinese ceramics, and ink-wash art. The ceramic bottle captures the panda’s endearing form, with black-and-white transitions that reflect fine brushwork techniques. It brings together the charm of China’s national treasure and the elegance of Eastern aesthetics.

Combining two of Sichuan’s most iconic symbols—Wuliangye and the giant panda—this product appeals to global consumers who appreciate Chinese culture and collect premium baijiu. The gift box features classic black-and-white panda elements with a refined, understated design. The 125ml set includes two high-quality ceramic baijiu cups.

Target Markets

High-end international markets for cultural collection

ABV	Specification	Carton Size	Loading Quantity (20FT / 40FT)
52%	125ml*12	499× 402 × 217(9.3kg)	550	1380
52%	500ml*6	497× 438 × 329(20.2kg)	385	920