Cruise, American modern oenologist, said in Technology of Wine Fermentation that China is the earliest country in the world inventing distillatory and distilled liquor. Wuliangye, as the typical representative of Chinese liquor, time-honored brand of China and Chinese liquor king, collects ancestors¡¯ wisdom, implicates profound Chinese traditional culture and persistent national spirit and witnesses the Chinese historical development process. It is an epitome of Chinese traditional culture. At the time of showing self-value through traditional culture, Wuliangye succeeds thousands of years¡¯ Chinese civilization and demonstrates to the world the essence of long standing and well established Chinese liquor culture.

In 1915, the descendant of Wuliangye brought it abroad from Shanghai and got to the other side of the Pacific Ocean to take part in Panama World Food Expo. With the bottle opened, sweet perfumes are diffused all around and Wuliangye won the gold medal of the Panama World Expo, showing broad and profound Chinese liquor culture and opening the long path of Chinese liquor culture to the world.

After a century Wuliangye once again gets Panama gold medal and climbs up the highest mountain of the world food industry. Wuliangye obtains Panama gold medal twice in a hundred year, becoming the only enterprise who gets this honor twice in Chinese liquor history. With its long Chinese traditional culture, Wuliangye becomes an international famous liquor brand and popular all over the world as the Chinese culture symbol.

Wuliangye returns with honors in both journeys to Panama. The gold medal does not fail in 80 years and Wuliangye has won praises and respects all over the world. In 2005 ¡°Sino-French Civilization Anniversary¡±, Wuliangye sold well in Europe and became an important window for Europeans to understand Chinese traditional culture. In 2007, as the only food representative selected by the Department of Commerce, Wuliangye participated in communicating activities of ¡°Sino-Russian Civilization China Anniversary¡± on behalf of Chinese brands. At the end of the same year, Harvard Business School, Poston, USA, held a ¡°Meeting of Chinese Five Culture¡±, which made Harvard students know about Chinese unique traditional culture. The report of Wuliangye Scent Harvard spread Chinese liquor culture throughout North America and initiated wide concerns and discussions.
Wuliangye Liquor Culture Museum is also praised as ¡°The Best Chinese Liquor Culture Museum¡±. The Museum takes vast historical material and a lot of true objects as the evidence and displays our 5 thousand year¡¯s liquor development history with both pictures and letters. The Museum demonstrates everything from fruit wine, aquavit and drug liquor to Maotai-flavor, Luzhou-flavor, Mixed-flavor and Fen-flavor liquor, from fermented liquor to distilled liquor technology, and liquor culture knowledge like liquor and human, liquor and economics, liquor and politics, liquor and war, liquor and friendship, liquor and poems, liquor and love, liquor and religion, etc. Countless intellectuals and poets, poems and songs in history go down through years in the liquor¡¯s aroma.
Wuliangye, as the quintessence of Chinese culture, constantly draws the essence of Chinese traditional culture in thousands of years¡¯ culture succession. It inherits the spirit of Heaven and Earth, collects flows of rivers, holds essence of the grains, accepts local conditions of humans and gathers the quintessence of culture, becoming a combination of various things of Chinese traditional culture and the most typical representative of Chinese harmonious character. It also firmly plays as the messenger and bridge of international communication. International friends get in touch with mysterious traditional Chinese culture through Wuliangye. Wuliangye is called as The White Flame by foreign friends. Its form, spirit, elegance and flavor all reveal abundant Chinese elements. In their eyes ¡°five is china¡±. In Chinese traditional culture, objects have five elements (of metal, wood, water, fire, and earth), grains have five foods, sound has five voices, colors have five kinds, and family members have five classes. A good year is a harvest year of five grains and a good flavor is the one of five flavors. A knowledgeable man has five trucks of knowledge and a top man has imperial throne. ¡°Five¡± represents typical Chinese traditional culture. So the process of tasting Wuliangye liquor is also a process of tasting Chinese culture.
Besides the Asian market, Wuliangye has gradually merged into the main market of developed countries in Europe and America in recent years. Ninety percent of the exported Chinese high grade liquor comes from Wuliangye. In 2005 Wuliangye was defined as ¡°the specialized liquor of state guests¡± of Geneva Chinese guests group. In 2006 it obtained the name of ¡°Time-honored Brand of China¡± firstly chosen in China. In2008 ¡°Wuliangye liquor traditional brewing technology¡± was selected into national intangible cultural heritages. In 2009 Wuliangye once again held the first post of Chinese liquor industry with its brand price 47 billion 206 million, being true to name of ¡°King of Chinese Liquor¡± and being appraised as ¡°the one of ten mostly honorable enterprises in China¡± by Wall Street Journal.
¡°Chinese Wuliangye is the world¡¯s Wuliangye¡±. As the messenger of communicating Chinese civilization and Chinese liquor culture, Wuliangye has become a symbolic brand for international communities to know about Chinese traditional culture. In World Expo 2010, Wuliangye, being the pride of Chinese national culture and a wonderful work of the world liquor culture, redisplays the Chinese liquor culture in front of the world