In recent years, Wuliangye, as the king in liquor industry, not only kept No. 1 in industry scale and sale, but also devoted to creating new products and enlarging the market. According to the demand of the market, Wuliangye took the diversification strategies into the liquor industry. In 2010, Wuliangye begin the market of soy sauce flavor liquor, which not only promote the fast development of the liquor industry, but also play an active role in Chinese liquor walking to the world.

The 82th National Spring Food, Wine & Spirits Fair, 2010, was held in New International Convention & Exposition Center, Chengdu Century City, from Mar. 19-22th , attracted more than 4000 exhibitors, the area of the exhibition hall reached 130 thousand square meter. World famous liquor Wuliangye was very popular in the fair with its 6 unique advantages, attracted thousands of customers everyday, which showed the unique charm of Chinese Liquor King.
On Mar. 17th, 2010, the launch meeting of Wuliangye Yongfu soy sauce flavor liquor was held in Chengdu Shangri-la Hotle ceremoniously. Wang Guochun, the board chairmanof Wuliangye Group, Tang Qiao, the president of Wuliangye Group, Chen Lin, the manager of Wuliangye Group, Liu Youjin, the vice manager of Wuliangye Group Company, Liang Guoxing, the sole distributor of Wuliangye Yongfu Liquro and the chairman of silver base trading, presented this meeting. The major media came to the meeting and reported this meeting, which became the highlight of the Food, Wine & Spirits Fair.
As the king in Chinese liquor industry, Wuliangye not only show its strength in production capacity and the technology of Chinese liquor, but also the innovation of developing new liquor flavor to satisfy the demands of customers.

At the launch meeting, Wuliangye president Tang Qiao gave a speech, developing the Yongfu soy sauce flavor liquor is a new step for our company and the certification of fulfilling the social responsibility. Yongfu soy sauce flavor liquor will occupy the market quickly with Wuliangye successful resource advantages, high quality and the strong support of brand operator. Wuliangye board chairman Wang Guochun said, the production capacity of Yongfu soy sauce flavor liquor could reach 270, 000 ton per year, we would develop more Wuliangye Soy sauce flavor brands, which will become the profit generator of Wuliangye liquor.

The emergence of Yongfu soy sauce flavor liquor is based on a 10-year strategic planning of Wuliangye. With the development of society, the consumer market of Chinese liquor is changing all the time, the production of Yongfu soy sauce flavor liquor is to satisfy the need of customers. As far back as 2000, our company begin the trail production of thousand ton Soy sauce flavor liquor, until 2002, we built a Soy sauce flavor production base with the production of 20,000 ton along the Yangtse River with unceasing accumulation and improvement.

The natural environment of Yibin with less sunlight, high humidity and low temperature variety between day and night, is the prerequisite of brewing high quality liquor. The microbe of production place and the production technology determine the quality of the Soy sauce flavor liquor. Besides, the brand advantages and technique advantages will give direct support to Yongfu soy sauce flavor liquor.

As a new high-end Soy sauce flavor liquor, Yongfu soy sauce flavor liquor will build its own style and lead the development of the market.