For many years, the Wuliangye Group Co Ltd has played a positive role in the areas of culture, education and social welfare. It has provided relief during disasters and sent donations for assisting educational projects in poor areas.
Last year, when a powerful earthquake struck Wenchuan County, the Wuliangye company immediately supported the rescue operation and dispatched 28 trucks carrying tents, blankets, mattresses and other essential supplies. During the post-disaster reconstruction, Wuliangye donated generously to the reconstruction of schools and assisted with the recovery work. In April this year, its staff made donations to construct a primary school in Xingwen County, and signed a cooperation agreement with Tsinghua University to jointly set up the Wuliangye Technology and Jiujiu Educational Encouragement Fund to assist students in financial difficulties or with excellent academic records to complete their studies in the university.

The expansion of the Wuliangye Co Ltd is helping create job opportunities in the local area. To meet its needs for high-quality brewing materials, it has established special planting bases in the Yibin area, a win-win arrangement for both the Wuliangye company and local farmers. In 2007, it purchased 600,000 tons of grains, greengages and other liquor-fermenting materials, some 89% of which came from the Yibin rural area. It spent RMB2.1 billion on purchasing production materials in rural Yibin in 2007. Through the targeted-procurement of liquor-fermenting materials, it has helped optimize the structure of crop planting in the Yibin area. Wuliangye company, as a large business, has been playing a leading role in accelerating the industrialization of the local agriculture and in opening new ways of thinking about issues of agricultural development. It has also helped local farmers solve many pressing problems in agricultural production.

As one of the largest liquor producers, the Wuliangye company initiated the concept of recycling economic development in the domestic liquor industry. It developed the concepts of "cost-effective pollution control" and the idea that "waste is a misplaced resourcesí▒. It has made great efforts to reduce pollution and the high consumption of resources, and has achieved significant progress in treating industrial residues, waste water and gases generated during the process of production. Whilst pollution is reduced dramatically, production materials are effectively utilized. Discarded distillers' grains are redistilled, wastes discharged during the redistillation are used as fuel, and the ashes from this fuels are utilized to produce the "white carbon black", which is further used for making rubber or tire-filling materials. The payback from the investments in tackling pollution is substantial. Over the past 10 years, it has helped the company create more than RMB1.9 billion in output value and generated RMB700 million in profits and taxes.