With the main theme of "Popularize traditional culture, strengthen cross-strait exchange and promote opening-up and cooperation", the 2006 China International Confucius Cultural Festival opened on Tuesday in Qufu, Confucius' hometown in eastern China's Shandong Province. It was decided by the organizing committee that cultural elements of Chinese wine should be added into the series of cultural, tourism, business and trade activities .Wuliangye Group was appointed the exclusive sacrificing performer by the organizing committee and Wuliangye Liquor, featuring its healthy and harmonious quality and endowment of rich traditional Chinese culture, was designated the exclusive liquor for sacrificing offering.


      This year marked 2557 anniversaries of the birth of Confucius, the great philosopher, thinker and educator in China. 2006 China International Confucius Cultural Festival opened on Sept.28th, in Qufu of eastern China's Shandong Province. It is for the first time that both mainland and Taiwan participated together in the event.

      The history of sacrifice offering to Confucius can be dated back to the next year after Confucius had died. From then on, sacrificial offering was held twice a year in spring and autumn respectively while pig and sheep were taken as altarage. In the following years, sacrifice offering of different scales, increased to more than 50 times a year. August 27 in Chinese Lunar Calendar was decided the formal occasion for commemoration as that day was the birthday of Confucius. Then it was changed to Sept. 28 in Roman calendar. The date of annual Confucius Cultural Festival was dependant upon the traditional commemoration day.
      With the principle of "Inherit traditional culture and popularize modern elements" and the goal of "magnificent in scale and overwhelming effect", this year's Commemoration was featured by its combination of both traditional and modern ideals, on the basis of which innovation and elevation have been achieved. Thousands of Confucianism advocators from all over the world also participated in the activity. The selection of Wuliangye Liquor as the exclusive wine for sacrificial offering should be credited to its being the embodiment of traditional Chinese culture.
      A popular saying in Chinese wine industry goes like this, "The older the cellar is, the better will be the wine". Wuliangye Liquor boasts more than one-thousand-year history and 600-odd-year-old cellars are still in use, which is the basis for Wuliangye Liquor's extraordinary success and top quality.

      Wuliangye Liquor, with its time-honored unique culture and traditional brewing techniques, perfectly integrating the essence of five grains, conveys this harmonious quality and distinguishes itself among the world by its lasting aroma, pleasant and sweet taste, refreshing function, harmonious blending and complete flavor.
      Just like commemoration activity, Chinese wine culture also boasts a long history, and wine is undoubtedly an indispensable part of sacrificial offering. Wuliangye Group was appointed the solo sacrificing performer by the organizing committee and Wuliangye Liquor was designated the solo liquor for sacrificing offering. It is significant in terms of wine culture preservation and popularization.

      Wuliangye Liquor is featured by its harmonious culture, while harmony is the essence of Confucianism. Wuliangye Liquor has pushed the Commemora-tion Ceremony to a new height by promoting cross-strait exchange and communication among world nations.